Research
Process 

My Process

My curiosity to find more about Biolink Depot, takes me to learn with my team the main frictions in the website.

We conducted:

  • Heuristic focus in main steps to make a donation.

  • Competition Analisis to learn from other business best practice.

  • Field Study to learn about the logistic of pick up and getting valuable insights.

Heuristic study

Our team decided to conduct a Heuristic Evaluation to discover the present frictions:

  •   Biolink steps for donation are no clear: must wanted items, what not to donated.

  •   Flows and navigation: flows are confusing leading users to leave the page early

  •   Biolink visuals and content: stretch out images and blur content.

Competition Analisys

Our research indicates that Bio-Link Depot is the only non-profit organization in the U.S. dedicated to donating lab supplies specifically to educators and students. This creates a unique opportunity to explore other organizations with related missions.

Field Study

Field Study Overview

•Objective: To understand the logistics of donation pickups and user interactions.

•Experience: I joined the Biolink crew for a donor pickup, observing the entire process and engaging with donors and drivers.

Findings

  1. Donors struggled to select appropriate items for pickup.

  2. Many donations included broken or outdated supplies.

  3. Drivers faced inefficiencies, such as wasted trips due to oversized or unnecessary items. steps are different between pick ups and drive instructions.

 FAQs

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.