Research Process
My Process
My curiosity to find more about Biolink Depot, takes me to learn with my team the main frictions in the website.
We conducted:
Heuristic focus in main steps to make a donation.
Competition Analisis to learn from other business best practice.
Field Study to learn about the logistic of pick up and getting valuable insights.
survey to measure usage and find more user needs
Heuristic study
Our team decided to conduct a Heuristic Evaluation to discover the present frictions:
Biolink steps for donation are no clear: must wanted items, what not to donated.
Flows and navigation: flows are confusing leading users to leave the page early
Biolink visuals and content: stretch out images and blur content.
Competition Analisys
Our research indicates that Bio-Link Depot is the only non-profit organization in the U.S. dedicated to donating lab supplies specifically to educators and students. This creates a unique opportunity to explore other organizations with related missions.
Field Study
Field Study Overview
•Objective: To understand the logistics of donation pickups and user interactions.
•Experience: I joined the Biolink crew for a donor pickup, observing the entire process and engaging with donors and drivers.
Findings
Donors struggled to select appropriate items for pickup.
Many donations included broken or outdated supplies.
Drivers faced inefficiencies, such as wasted trips due to oversized or unnecessary items. steps are different between pick ups and drive instructions.
Survey
I decided to conduct a survey to measure usage and find more user needs
Findings
Donations were more likely in desktop mode
Users used a desktop to order tickets for upcoming open houses.
The website was not used for looking for specific lab supplies.
People wanted to test the equipment and reserve it before the open house
Users found it difficult to understand Biolink’s procedure for picking up items from donors and what items will be available at the open house.
