I’m Nancy Andrea! original from Colombia, I have passion about creating intuitive products and In love with design & innovation.

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UX researcher with over 7 years of experience specializing in the fintech and e-commerce sectors, leading user research efforts to deeply understand customer needs and drive impactful design decisions across product development lifecycles. Proven expertise in conducting qualitative and quantitative research methodologies, including user interviews, usability testing, surveys, and A/B testing, to identify pain points and opportunities for optimization, consistently advocating for the user voice within cross-functional teams to deliver exceptional digital experiences.

Key Skills:

• User Research Expertise:

  Proficient in designing and executing various research methods like in-depth interviews, contextual inquiries, usability testing, card sorting, and surveys to gather comprehensive user insights.

• Data Analysis & Synthesis:

  Adept at analyzing complex data sets, identifying key trends, and translating findings into actionable insights for product development teams.

• Cross-functional Collaboration:

  Proven ability to effectively collaborate with designers, product managers, engineers, and stakeholders to ensure user-centric design principles are integrated throughout the product development process.